OUR MISSION
We exist to reinvent glitter.
Not just to make it prettier, but to make it easier, cleaner, more comfortable and infinitely more creative.
Everything we make is designed to remove the barriers between an idea and the finished look.
ABOUT THE BRAND
LEMONHEAD LA began in 2015 when makeup artist Megan Dugan couldn’t find the glitter products she wanted to use on set.
Loose glitter was messy. Glitter glue was intimidating. Everything required too many steps.
So she started making her own.
What began as a handful of handcrafted glitter balms quickly became the products trusted by celebrity makeup artists, editorial teams, film productions and beauty lovers around the world.
Today, every product is still developed with the same philosophy:
Creative makeup shouldn’t be complicated.
Lemonhead LA glitter gels have appeared everywhere from editorial covers to runway shows, world tours, award shows and productions like Euphoria. Artists including Beyoncé, Lady Gaga, Margot Robbie and countless others have worn Lemonhead creations through the vision of the incredible makeup artists behind those looks.
A note from Megan
I never set out to start a beauty brand.
I just wanted better glitter.
As a working makeup artist, I was constantly frustrated by products that looked incredible in the jar but became disappointing the moment they touched skin. Glitter was messy, intimidating and surprisingly difficult to work with.
So I started experimenting.
What eventually became SPACEPASTE® was never meant to reinvent an industry. It was simply my solution to a problem I faced every day in my kit.
More than a decade later, I still approach every product the same way. If it doesn’t genuinely make someone’s job easier or unlock a new creative possibility, we don’t make it.
2015
LEMONHEAD LOS ANGELES
It started with a dream and a chance. Our founder, Megan Dugan, had relocated to Los Angeles just 2 years prior to pursue her dream of becoming a celebrity makeup artist while working behind the scenes for top beauty brands such as MAC, NARS, Trish McEvoy, Caudalie, Tata Harper and more. Her success in bridal makeup artistry prompted the need to update her makeup portfolio and encouraged her to explore editorial looks beyond her usual repertoire. The fear and intimidation of using glitter mixed with her creativity and tenacity converged, propelling her towards her goal of “uncomplicating complicated makeup”. From this fusion emerged 'Spacejam' – a pioneering line of ultra-luxe glitter balms, comprising five bespoke designs, each with its own distinct style and vibe. Thus, Megan embarked on her journey to revolutionize glitter in the makeup industry.
2016
SPACEPASTE EN VOGUE
Just a few short months following the debut of Spacejam, Spacepaste was created in response to editorial makeup artists personally requesting simplified single shades (fun fact- Roosevelt was created when Wall Group artist Vincent Oquendo requested a red glitter paste for Alessandra Ambrosio). On her days off, Megan dedicated her time to personally visiting top Hollywood hair salons, where she generously gifted products to the stylists. Her aim was simple: to encourage them to use the products on their clients and help spread the word about her brand. A major salon was obsessed and brought the glitters with them to a certain infamous music festival in the desert and a week later we were featured in Teen Vogue giving Megan the confidence to leave her career, secure our first retail partners and devote herself fully to Lemonhead LA (or LHLA for short) full time.
2017
WE'VE GONE VIRAL...
2017 marked a pivotal year for LHLA. Transitioning from crafting our initial products in a kitchen to a dedicated garage space marked a significant milestone. Our presence at major makeup shows generated substantial buzz among professional artists; it was during this time that Megan crossed paths with Eden, who has been an integral part of our journey ever since. Moreover, our brand soared to viral fame for the first time with our widely acclaimed 'glitter squeeze' videos amassing over 50 million views on Facebook. Notably, even Jeffrey Star ordered and lent his seal of approval, affirming our glitters as 'Jeffrey Star approved'. We continued building our brand and sharing our journey on Instagram where we used fan feedback and requests when choosing new shades and color names making us one of the first "crowd-sourced" interactive beauty brands.
2018
Houdini + Beychella
As time sped by, our growth outpaced our expectations. We realized we hadn't even crafted an official brand launch strategy, chosen colors, or settled on a logo – all we knew was how to make exceptional glitters.
In 2018, we hit our stride and became known as the leading glitter brand in cosmetics. We revamped our packaging with a proper logo (goodbye, random watercolor of Stella– Megan’s beloved Brussels Griffon) and partnered with a top lab in California to refine our adhesive formula. An accidental mistake in a glitter order led us to creating Houdini Spacepaste®- the most viral and bestselling glitter in history.
We moved into our first official office and studio, where we continued handcrafting each glitter alongside a team of talented freelance artists we hired to support them between gigs.
By spring, we celebrated our first major collaboration with country music star Kacey Musgraves. And when Beyoncé's makeup artist, Sir John, chose our Spacepaste shades for her Coachella performances, it was the ultimate validation of our success.LHLA HISTORY: Beyoncés artist Sir John trusted our Spacepaste® Glitter Concentrate in shades Houdini + Dirty Penny for her weekend 1 performance and Houdini + Mulholland for weekend 2
2018
BY ARTISTS, FOR ARTISTS
By the end of 2018 we had collaborated with over a dozen artists such as legendary makeup artist Ve Neill (pictured creating "Rockstar" Spacejam) who had designed their own unique Spacejam glitter blends in our home studio, each as a limited edition release with proceeds going to the charity of their choice. Looking back, 2018 was one of the most magical times and the connections and friendships we made that year were unparalleled.
Artist collaborations included:
Ve Neill - Rockstar
Robin Black - 54
Lipstick Queers - Queerdo
Tonya Brewer - Godfather
Beau Nelson - Prism
John Lieckfelt - Lieckminded
Debra Macki - Goodwitch
Fidel - Sedexxtria
Rachel Goodwin - Scorpio Rising
Lottie - Lotstar
Jamie Greenberg - Ruthberry
Sir John - Caviar Noir + Prohibition
Monique Heart - Happy Ending
Merch Collaborations:
Kacey Musgraves
Chvrches
Rydel Lynch
The Driver Era
The Struts
2019
ROME, GAGA & PURE EUPHORIA
As an indie brand, one of our most defining moments was the realization that our glitters took on a starring role in the groundbreaking HBO series, EUPHORIA. The mesmerizing makeup looks showcased in the first season not only made glitter, gems, and innovative makeup techniques trendy but also embraced by a wide audience, encouraging individuals of all ages to embrace creativity in their everyday makeup routines. We are deeply thankful to Doniella Davy and Kirsten Rider for placing their trust in our products to amplify the narratives of the show's characters. One of our bestselling products is our Euphoric Glitter Pro-Squad which features 6 shades used on and inspired by the show!
We also made our first brand trip overseas to Rome, Italy to participate in a makeup masterclass taught by none other than Roshar and Alex Box. As artists that inspired our founder to become a makeup artist a decade earlier, it was truly a full circle moment.While in Rome, Megan received an exciting call from Lady Gaga's team asking if we would be interested in partnering with her to feature Melrosé Spacejam® and Silverlake Spacepaste® in a capsule collection for the holiday launch of her new beauty brand, Haus Laboratories!
2020
THE FIRST GLITTER PRO-PALETTE
By 2020, we had built a dedicated following, with many of our customers returning to purchase different shades. However, the large, heavyweight jars of our products posed a challenge for professional artists, who found them cumbersome for their kits. Many tried creating their own palettes, but the products dried out due to lack of airtight seals.
A close friend introduced us to a professional silicone palette originally designed for acrylic paints, which we repurposed by special request. The idea caught on quickly, leading to an overwhelming number of custom orders. In response, we decided to launch these palettes as an official product offering, with a built-in pro discount.
Spacecase® is the original glitter pro palette. Four years later, it has inspired dozens of imitations, but no formula compares to ours. Each palette is handcrafted with unparalleled attention to detail, making it a unique work of art.
We currently offer two permanent 24-color palettes and one mini 16-color palette, with plans to release more limited edition series and custom special orders in the future.
2022
Room to grow
Limited space was hindering our ability to grow as a small-batch manufacturer. By 2022, we knew it was time to expand. We relocated our headquarters to a spacious 2,000 square foot warehouse in Los Angeles, allowing us to flourish.
This move gave us a top-notch production space and an in-house content studio, making us completely vertically integrated. We can now dream up new products and glitter blends, test for quality, produce thousands of jars weekly, and shoot all our content – all under one roof!
2026 and beyond
Our founder Megan became a mother in summer 2023 and glittered at events nearly to the day she gave birth. She considers Maddox her greatest work of art yet.
In 2026 we found our forever home in the NOHO Arts District.
On a normal day at Lemon HQ (as we call it), you can find us engaging with our customers, keeping toddlers away from the production room, creating social media content, packing our traveling glitter bar for private events, and, of course, continuing to handcraft the world’s best glitter! Total girl power!
what matters to us
CREATIVITY
We build tools that help people create without limitations.
CRAFTSMANSHIP
Every product is still handcrafted in small batches in Los Angeles.
community
Everything we’ve built has been shaped by artists, customers and educators who challenge us to keep getting better.
doing things right
We believe treating people well, fair pay and benefits, sourcing locally whenever possible, operating responsibly and giving back to our communities isn’t marketing, it’s simply good business.
joy
Because makeup should be fun.
giving back
We’ve always believed success means finding ways to help others. Over the years, we’ve supported organizations working across LGBTQ+ advocacy, youth services, disaster relief, food insecurity, animal welfare, healthcare, and the arts.
Some of the organizations we’ve been honored to support include:
A Window Between Worlds
Brave Trails
CCD Wildfire Relief Fund
Color of Change
GLAAD
Humane Society of Ventura County
Future Ties
LA Pride
NAACP
Okra Project
Ovarian Cancer Circle
Project Angel Food
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